Monday, January 7, 2013

Searches Up 253%--Understand the Web Impact on YOUR Home Sale!


What does it take to sell a home in 2013? A new report from the National Association of REALTORS® and Google says real estate related searches are up a whopping 253% in four years. Now, combine this statistic with another showing that 90% of home buyers use the internet in their home search. The two most often used sites? Local MLS and realtor.com. In Minnesota, more than 97% of home buyers under the age of 44 used the internet in their home search...that is really a number to thing about!

If you are thinking of selling your home in 2013, understanding the role the internet plays in your sale is crucial!

Because the best way to increase your chances of selling your home is to make certain it is listed with a REALTOR® that uses the internet to YOUR advantage.

*High Quality Photos that realistically portray the home.

*Photos Showing Special Features and Assets Go beyond the kitchen, living room and family room. Highlight unusual woodwork, landscaping and other specific home features.

*Use a variety of websites realtor.com, trulia.com, zillow.com as well as a broker website.

*Has a Real Estate Blog…And knows how to use it to your advantage. I have had a personal real estate blog for over 6 years.

It is more important than ever before for a home seller to ask questions about how your home will be marketed on the internet before you sign a listing contract. It can be the difference between your home having your home SOLD in a short time or lingering on the market.




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