I have always found it amusing to have a B.S. in Marketing. On my resume, I work hard to avoid the humor by extending to a Bachelor of Science in Business Administration/Marketing from but for short is a BS in Marketing.
However, marketing is not BS…especially when selling a home. Marketing IS the key to a fast sale at the best price.
What can good marketing do?
- Bring in Buyers
- Create Interest
- Generate Offers
A strong marketing plan is more than listing a home in the MLS and putting a for sale sign in the yard. When I market a home, I analyze the property to discover its unique selling features. What is IT that sets this home apart from the rest? Sometimes these features are obvious but not always. But one thing is for certain, every home has an angle that will make it desirable to buyers. Once that angle is discovered and positively exploited to a home sellers advantage, the buyers (and offers) come in.
The unique selling feature will be different for every home so it would be impossible to list every example here. A lakeshore home will focus on the lake, fishing and wildlife while an acreage home may be marketed for its privacy, wildlife and gardens. Of course each home will have some features, whether it is a new remodel or well-priced fixer upper. It is an art to find that special feature to sell a home. And, that is my very favorite part of marketing single family homes. Working with a seller to define what makes their home special and together we design a plan to market their home.
Keep in mind there are some things that even good marketing cannot do.
- Marketing cannot sell an overpriced home. Getting the price right is still imperative.
- Marketing cannot save a hot-mess. Whether your home needs paint, repairs or just a good old fashioned cleaning, you don’t spiff up the house a bit, homebuyers won’t see the potential.
Home sellers are responsible for preparing the home to obtain the best possible outcome. If you want to sell as-is without additional work, that’s okay. But then agree to price the home appropriately making PRICE is the unique selling feature. Yes, even a fixer-upper deserves to be marketed.
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